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New Genre Unveils Design System and Platform for Design Standards



New Genre, a leading design and technology studio, has recently launched a comprehensive design system and platform known as "Brand New Design Standards." This innovative tool empowers designers and brands to establish, maintain, and evolve cohesive and consistent design standards across various platforms and mediums.

The Design System

The Brand New Design Standards design system consists of a meticulously crafted set of reusable design elements, including typography, color palettes, icons, and layout grids. These elements are meticulously optimized to ensure seamless integration and consistent application across digital and physical touchpoints.

By leveraging the standardized components, designers can promptly create and maintain a cohesive brand experience, saving time and minimizing the potential for inconsistencies. The design system serves as a centralized repository, guaranteeing that all design assets adhere to predefined guidelines, ultimately enhancing brand recognition and trust.

The Platform

Complementing the design system, the Brand New Design Standards platform offers a centralized digital workspace for managing and evolving design standards. This user-friendly platform empowers businesses to effortlessly establish their own customized design systems, tailoring them to their unique brand requirements.

The platform enables teams to collaborate effectively, ensuring that all stakeholders are aligned with the latest design standards. Designers can seamlessly share and update design elements, while decision-makers can approve and track changes in real-time.

Key Features

  • Comprehensive Design Elements: The design system comprises a vast library of typography, color palettes, icons, and layout grids, providing designers with a comprehensive toolkit for creating cohesive experiences.

  • Centralized Management: The platform serves as a central hub, allowing teams to manage and update design standards efficiently. Revisions and approvals can be tracked and implemented swiftly, maintaining consistency across all channels.

  • Collaboration and Revision: The platform fosters collaboration by enabling team members to comment, suggest changes, and approve design updates. This collaborative approach ensures that stakeholders remain informed and aligned throughout the design process.

  • Version Control: The system incorporates robust version control features, allowing designers to track changes and revert to previous versions if necessary. This safeguards against accidental modifications and ensures that design standards remain consistent over time.

  • Customization: Brands can tailor the design system to align with their specific requirements. By defining unique brand colors, typography, and imagery, businesses can establish a distinctive and recognizable brand identity.


The adoption of the Brand New Design Standards system and platform offers numerous benefits to businesses, including:

  • Enhanced Brand Consistency: The standardized design elements ensure that all touchpoints, from digital interfaces to marketing materials, adhere to a consistent brand aesthetic. This cohesiveness strengthens brand recognition and fosters trust among customers.

  • Accelerated Design Process: The reusable design components and centralized management platform enable designers to work more efficiently, reducing design time and minimizing the risk of errors. This streamlined approach ultimately increases productivity and reduces project timelines.

  • Cost Optimization: By leveraging standardized design elements, businesses can avoid duplicating efforts and minimize the need for custom design work. This cost-effective approach frees up resources for other critical business initiatives.

  • Improved Communication and Collaboration: The centralized platform facilitates seamless communication and collaboration among designers, stakeholders, and decision-makers. This alignment ensures that everyone is on the same page, reducing miscommunication and fostering a cohesive design process.


The New Genre Brand New Design Standards system and platform represent a significant advancement in design standards management. By providing a comprehensive suite of standardized design elements and a user-friendly digital workspace, New Genre empowers businesses to effectively establish, maintain, and evolve their design systems.

The adoption of this innovative tool enables designers and brands to achieve unmatched consistency, accelerate design processes, optimize costs, and enhance collaboration throughout the design lifecycle. Ultimately, the Brand New Design Standards tool empowers businesses to create and deliver exceptional brand experiences that resonate with customers and drive business growth.

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