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Hilary Farr's Expert Guide to Paint Colors That Sell Homes: Earthy Neutrals


When it comes to selling your home, every detail matters. From curb appeal to interior design, potential buyers will be scrutinizing your property, seeking signs of a well-maintained and inviting space. One crucial element that can significantly impact a buyer's impression is the paint color. Choosing the right hue can not only enhance the home's aesthetic appeal but also create a sense of warmth, welcome, and spaciousness.

To help you achieve maximum impact, renowned interior designer Hilary Farr shares her insights into the best paint colors for selling your home. Her focus is on earthy neutrals, a timeless and versatile palette that exudes sophistication and appeal.

The Power of Earthy Neutrals

Earthy neutrals, such as beige, gray, and greige (a blend of gray and beige), have long been favored by designers for their ability to complement a wide range of décor styles and furniture choices. Their understated elegance creates a backdrop that allows other elements to shine, while still providing a sense of warmth and invitingness.

Hilary Farr's Top Picks

According to Hilary Farr, the best earthy neutrals for selling homes include:

  • Benjamin Moore's Decorators White: A soft, warm white that provides a neutral canvas for furnishings.
  • Sherwin-Williams' Accessible Beige: A beige with a hint of gray, perfect for creating a cozy and inviting atmosphere.
  • Gray Owl by Benjamin Moore: A sophisticated gray with a slight green undertone, offering a touch of color without overwhelming the space.
  • Agreeable Gray by Sherwin-Williams: A versatile gray that complements both cool and warm tones.

Choosing the Right Shade

While earthy neutrals are a great starting point, it's important to choose the right shade for your home. Consider the following factors:

  • Natural Light: North-facing rooms receive less natural light, so choose lighter shades of neutrals to brighten the space.
  • Room Size: Lighter neutrals can make small rooms feel larger, while darker shades can create a cozy atmosphere in larger rooms.
  • Adjoining Rooms: Ensure that the paint colors of adjacent rooms flow seamlessly together to create a cohesive look.
  • Existing Décor: If you have existing furniture and décor, select a neutral that complements them without clashing.

Additional Tips from Hilary Farr

  • Keep it Neutral: While earthy neutrals are a safe bet, avoid using too many bright or bold colors, as they can be polarizing to potential buyers.
  • Test the Paint: Don't rely on paint swatches alone. Always test the paint in the actual room to ensure it looks as expected.
  • Consider Architectural Details: If your home features architectural details such as crown molding or baseboards, paint them a slightly lighter shade than the walls to highlight them.
  • Create a Focal Point: If you want to add a touch of visual interest, create a focal point by painting one wall in a slightly darker shade of the same neutral.
  • Hire a Professional: If you're not confident in your color selection, consider hiring a professional interior designer to help you choose the perfect paint colors.

By following Hilary Farr's expert advice and keeping these tips in mind, you can transform your home into a haven of tranquility and warmth that will appeal to a wide range of potential buyers. Earthy neutrals offer a timeless and versatile palette that sets the stage for a successful home sale.

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